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Matt Connolly
CFO and Founder

As Principal and CFO, Matthew A Connolly is responsible for the Company’s financial reporting, accounting controls, and tax planning for all entities under the Varsity Investment Group, LLC umbrella. Matthew has been partners with Donnie Gross for over 22 years. They first met while Matt was practicing as a Certified Public Accountant and Donnie was selling his first company, Edge. This successful early transaction led to numerous business startups and real estate development projects.

Donnie and Matts’ developmental entity is known as Varsity Investment Group, LLC, formerly known as Potomac Holdings, LLC. The Company has been the incubator for real estate developments and for business startups and derives revenue from developer and asset management fees.

Varsity has developed and sold student housing projects worth over $500 million creating over 7,500 beds. The Varsity brand is well known in the student housing industry for our commitment to quality and student life. Our brand is known to be student centric, pedestrian, class A core student housing. Varsity has recently become a market leader in the conversion of office buildings to multi-family residential housing in the metropolitan DC market.

Varsity has founded numerous successful companies in diverse markets that have been sold to private equity and publicly traded companies. One of the entities became the fourth largest dial-up internet service provider, another did cable auditing throughout the United States, and the last entity was one of the largest call centers with clients such as Comcast and Time Warner.

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